Why do I believe in infographics?

Time is our most valuable asset. I love reading books, but every time I'm done with the last page I can't help thinking “I could easily tell the same message in about 10% of the time or even less”. So you add that to someone who grow up illustrating comics and summarizing high school content (we've all done that, right?) and you get a faithful believer in infographics. Don't get me wrong, I don't think infographics can save the world. But they can save time and be a powerful educational resource.

Ok, so let's say you're not a believer (maybe I'm a bit offended?). Did you know that articles with infographics are 30x more likely to be read vs a regular article? Are you aware that eye-tracking studies show that site visitors are likely to ignore stock images? Still not convinced? The use of infographics in marketing techniques has grown more than 60% among B2B in the last years. Also, touché!

Right, so who am I again? I'm a graduated graphic designer with more than 15 years of professional experience in the field. During this time I had the opportunity to partner with specialized infographic agencies and work with some of the biggest brands around the globe, providing illustrations for a broad range of digital and print projects. It all started in Brazil, but for the last years I've also collaborated in the USA, Canada, Australia and Ireland. I'd be very happy to help you :)